"Robert’s expertise in preparing this marketing materials was exceptional. His attention to detail and creativity brought the development’s potential to life, helping us reach the right buyers. The visuals and detailed plans he created were invaluable in showcasing the property. We couldn’t be happier with the results and look forward to collaborating again in the future."

– Simon Garrett, Landowner

Client: Simon Garrett

Sector: Marketing

Category: Architecture & Creative

Services: Floor Plans, Visualisations, Copywriting, Sales Pack Design, Rightmove Listing Support

Project Duration: March – May 2024

Deliverables: 3D Floor Plans, Visualisations, Property Descriptions, Downloadable Sales Booklet and Online Listing Content

Collaborators: Rightmove (Property Marketing)

We were introduced to a unique rural development in Graianrhyd, Denbighshire — a former farmstead with planning permission for four self-contained holiday apartments. Following approval of the scheme by others, we were approached by Simon Garrett to help prepare a comprehensive marketing package that would communicate the vision and opportunity of the site.

At the heart of the brief was the need to convey the atmosphere and experience the development could offer, rather than simply presenting technical information. While the approved architectural drawings formed the foundation of the scheme, our role was to interpret these into a clearer visual narrative — helping prospective buyers understand how the apartments might look, feel, and function once complete.

We began by developing accurate 3D models of the proposals based on the approved plans and elevations. These models allowed us to produce a suite of architectural visualisation images that balanced realism with aspiration — capturing material qualities, light, scale, and the surrounding landscape setting. The visuals were designed to resonate with potential investors and owner-operators alike, suggesting quality and flexibility without fixing the scheme to a rigid specification.

Alongside the imagery, we prepared clean, annotated floor plans for each apartment, highlighting layout, internal areas, and potential occupancy. The drawings were refined to improve clarity and readability, ensuring they complemented the marketing visuals rather than overwhelming them with technical detail.

We also supported the client in shaping the written content, refining the initial brief into structured, audience-focused messaging. The descriptions presented the apartments clearly and confidently, supported by an overview of the location, nearby attractions, and the wider potential of the development.

All of the material — visual, spatial, and written — was brought together within a professionally designed digital brochure suitable for online distribution and download. The layout followed a restrained, confident graphic style with a natural colour palette and clear typographic hierarchy, allowing the development to be presented consistently across estate agent listings, digital platforms, and enquiries generated through Rightmove.

This fast-paced commission demonstrates how well-considered visualisation and thoughtful presentation can elevate a development opportunity beyond a simple planning approval. By helping buyers connect with the character and potential of the site, the marketing materials added genuine value to the sales process.

We’re proud to have supported the project — and even prouder to see it presented with the clarity and quality it deserved.